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A major e-commerce platform has suddenly sacked a swathe of its Australian workers in a late night email - leaving them furious at the lack of communication.<br>Shopify, which is worth around $57 billion dollars, said it was cutting about 10 per cent of its 10,000-strong global workforce in the email late on Tuesday night. <br>The firm's founder Tobias Lütke wrote that he had expected the pandemic-fuelled surge in online spending to continue - but admitted he had 'got it wrong' after the company's shares plummeted.<br>Now, Aussie employees have revealed they weren't consulted about the redundancies, having believed they had survived an earlier round of cuts.  <br>        Shopify, which is worth around $57 billion dollars, cut about 10 per cent of its 10,000 global staff members late on Tuesday night. Pictured is founder Tobias Lütke with Barack Obama<br>        Now, Aussie employees have revealed they weren't consulted about the redundancies<br>'There's been a lot more process over there [in North America],' one former employee told . <br>'But nothing here. Nothing. We're all talking to each other trying to figure out what's going on.' <br>'We thought we had survived a re-organisation,' another employee said. <br>'There's a lot of anger as well, some of the others I've spoken to were crying.' <br>Shopify is behind the software that runs online stores like JB Hi-Fi and also has partnerships with brands like Amazon. <br>During the pandemic, the company expanded rapidly as lockdowns and anti-Covid measures saw a surge in online shopping. <br>However, it has since seen the market slow and turn, with its shares plummeting 80 per cent from its peak last year. <br>  RELATED ARTICLES              <br><br><br><br>Share this article<br>Share<br><br><br>All Shopify staff received an email at about 10.30pm on Tuesday night, Australian time, from Mr Lütke, who is also the company's global chief executive, informing them about cuts.  <br>Affected staff were then sent more detail, with Aussie workers offered slots to talk to managers or HR on Tuesday.<br>The Canadian-based firm offered cut workers 16 weeks' pay, plus another week for each year of service. <br>It has promised to let staff keep company-bought home office furniture and to remove 'equity cliff' rules that can stop former employees keeping shares in the company.<br>A spokesman for Shopify referred Daily Mail Australia to Mr Lütke's email to staff, which the company also posted publicly, when contacted for comment. <br>        In an email, the firm's founder Tobias Lütke, pictured with wife Fiona McKean, said he had expected the pandemic-fuelled surge in online spending to continue - but said he 'got it wrong'<br>In his email, he said he had hoped the lockdown surge in online shopping would be permanent - but admitted he had 'got this wrong'. <br>'When the Covid pandemic set in, almost all retail shifted online because of shelter-in-place orders. Demand for Shopify skyrocketed,' Mr Lütke wrote.<br>'Shopify has always been a company that makes the big strategic bets our merchants demand of us - this is how we succeed. <br>'We bet that the channel mix - the share of dollars that travel through ecommerce rather than physical retail - would permanently leap ahead by 5 or [https://www.alphaslot777.com/ alphaslot] even 10 years. We couldn't know for sure at the time, but we knew that if there was a chance that this was true, we would have to expand the company to match.'<br>'It's now clear that bet didn't pay off. Ultimately, placing this bet was my call to make and I got this wrong.'<br><br>adverts.addToArray({"pos":"inread_player"})Advertisement<br><br><br>data-track-module="am-external-links^external-links"><br>Read more:<br><br><br><br><br><br>DM.later('bundle', function()<br>DM.has('external-source-links', 'externalLinkTracker');<br>);
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A major e-commerce platform has suddenly sacked a swathe of its Australian workers in a late night email - leaving them furious at the lack of communication.<br>Shopify, which is worth around $57 billion dollars, said it was cutting about 10 per cent of its 10,000-strong global workforce in the email late on Tuesday night. <br>The firm's founder Tobias Lütke wrote that he had expected the pandemic-fuelled surge in online spending to continue - but admitted he had 'got it wrong' after the company's shares plummeted.<br>Now, Aussie employees have revealed they weren't consulted about the redundancies, having believed they had survived an earlier round of cuts.  <br>        Shopify, which is worth around $57 billion dollars, cut about 10 per cent of its 10,000 global staff members late on Tuesday night. Pictured is founder Tobias Lütke with Barack Obama<br>        Now, Aussie employees have revealed they weren't consulted about the redundancies<br>'There's been a lot more process over there [in North America],' one former employee told . <br>'But nothing here. Nothing. We're all talking to each other trying to figure out what's going on.' <br>'We thought we had survived a re-organisation,' another employee said. <br>'There's a lot of anger as well, some of the others I've spoken to were crying.' <br>Shopify is behind the software that runs online stores like JB Hi-Fi and also has partnerships with brands like Amazon. <br>During the pandemic, the company expanded rapidly as lockdowns and anti-Covid measures saw a surge in online shopping. <br>However, it has since seen the market slow and turn, with its shares plummeting 80 per cent from its peak last year. <br>  RELATED ARTICLES              <br><br><br><br>Share this article<br>Share<br><br><br>All Shopify staff received an email at about 10.30pm on Tuesday night, Australian time, from Mr Lütke, who is also the company's global chief executive, informing them about cuts.  <br>Affected staff were then sent more detail, with Aussie workers offered slots to talk to managers or HR on Tuesday.<br>The Canadian-based firm offered cut workers 16 weeks' pay, plus another week for each year of service. <br>It has promised to let staff keep company-bought home office furniture and to remove 'equity cliff' rules that can stop former employees keeping shares in the company.<br>A spokesman for [https://www.alphaslot777.com/ alphaslot777] Shopify referred Daily Mail Australia to Mr Lütke's email to staff, which the company also posted publicly, when contacted for comment. <br>        In an email, the firm's founder Tobias Lütke, pictured with wife Fiona McKean, said he had expected the pandemic-fuelled surge in online spending to continue - but said he 'got it wrong'<br>In his email, he said he had hoped the lockdown surge in online shopping would be permanent - but admitted he had 'got this wrong'. <br>'When the Covid pandemic set in, almost all retail shifted online because of shelter-in-place orders. Demand for Shopify skyrocketed,' Mr Lütke wrote.<br>'Shopify has always been a company that makes the big strategic bets our merchants demand of us - this is how we succeed. <br>'We bet that the channel mix - the share of dollars that travel through ecommerce rather than physical retail - would permanently leap ahead by 5 or even 10 years. We couldn't know for sure at the time, but we knew that if there was a chance that this was true, we would have to expand the company to match.'<br>'It's now clear that bet didn't pay off. Ultimately, placing this bet was my call to make and I got this wrong.'<br><br>adverts.addToArray({"pos":"inread_player"})Advertisement<br><br><br>data-track-module="am-external-links^external-links"><br>Read more:<br><br><br><br><br><br>DM.later('bundle', function()<br>DM.has('external-source-links', 'externalLinkTracker');<br>);

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