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Local area groups offer a great opportunity for just about any retail business to promote themselves. Through practical engagement, retail business people can show off their skills, their human side and win friends. One way of dealing with a local community group is through supporting their campaigns with free labour or donations. Both tend to be welcomed with open arms. This really is practical engagement which shows that the business respects the work of the group and is prepared to help where able.

Yet another way a retail business can connect with a local community group is by way of a speech or a presentation at a group meeting. Coming in as guest speaker for a lunch or dinner, you may present an area of your business in a different way to a normal business presentation.

The luncheon or dinner speaking opportunity gives you a possibility to put a human face to the business as well as to build enduring local friendships without coming across as being all about business.

Here are several tips to make the most of local speaking engagement opportunities with local community groups: Prepare for the talk, keep a relatively narrow focus as no-one enjoys a rambling presentation which gets lost. Have some props. Showing is definitely better than telling.

Prepare some fun. It may be a joke or two, some humour about yourself, stories from the shop or some funny images. Humour is a great way to break the ice and better engage with your audience.

Keep the talk local. Local area groups are populated by folks who, well, care about their local community. To connect with them, ensure that your talk connects with the community. This will certainly help them to warm to what you will need to say.

Don't overtly advertise through the talk. What you say should be more educational or entertaining than advertising. If possible and practical, give them a sample. This lets them touch and feel what you sell in the business. Consider hosting the talk in your store - let them go behind the scenes and find out what you need to do.

Presenting your retail business in this particular way can make you and your employee team feel more local to the members of the community group. Additionally, it may present you with a chance for valuable feedback about how you are serving local needs.

There are stories of challenged businesses turning around their situations after presenting to neighborhood groups with issues resolved or challenges overcome.

For the community group connection to work, on the other hand, it must deliver tangible benefits to please click the following post group and it is members. This is where the quality and content of the presentation become vitally important. By getting out and connecting with community groups you do better connect your retail business with the community from that you just draw your customers.