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23 Gulf War, 89 Hang Seng Index, ninety three Haraway, Donna, 117 Harper's, 1 19 Harvard University, 6, 209 Hasselhoff, David, one hundred forty Hawke, Ethan, 102 Hawken, Paul, 154, 206 Hawkins, Libby, 32 Headline News, 95, 133 Heilbroner, Robert, 206 Henry V(Shakespeare), 135 High Horse Riderless (Rolt), 105-106 Hits FM, 25 Hoffman, Abbie, 117 holiday seasons, 55,181-182 Hong Kong, 93, 192 Hudson's Bay Company, sixty six Humboldt's Gift (Bellow), 10-1 1 "hungry ghosts," 143 Huxley, Aldous, xiii, xv, 143, 192, 197-198 IBM, 113 money gap, 114 Independence Day, 38 242 Index Index of Sustainable Economic Welfare (ISEW), 89-90, 91 India, 25 individualism, 65 Indonesia, 92, one hundred fifteen industrial pincers, 134-136 information overload, 23 infotoxins, 24-25 instincts, honoring of, xv "built-in spectacle," 214 International Chamber of Commerce, 70 Internationale Situationniste, 103, 121 International Monetary Fund (IMF), 70, eighty five Internet, 7, 34,102,190 chat groups on, 43-44 cyberjamming on, 132-133 social and psychological outcomes of, 43-46 as unreality, 21-22 Inuit, 7 investment decision funds, 92-93 Invisible Giant (Kneen), 174 Irving, John, 46-47 ISEW (Index of Sustainable Economic Welfare), 89-90, ninety one Italy, 100 Jackson, Andrew, sixty seven Japan, xiv, 94, 106, 118-119 Jerry Maguire, 39 Jesus, 119 Jiang Zemin, 192 John, Elton, 39 jolts, 15-17,22 definition and consequences of, 15, 16-17 on tv, 15-16, 17 Jonesboro,Ark.,188, 189 Journal of the International Society for Ecological Economics, 88 "joy-to-stuff ratio," 169 junk food, see quickly food Justice Department, U.S., 176 Kael, Pauline, forty Kamakura, 106 Kant, Immanuel, 6 Kathmandu, twenty five Kay, Jane Holtz, eighty two Kennedy, Peter, 208-209 Kerouac, Jack, 102 Kidder Peabody, 93 "kidnapping," of authenticity, one hundred and one King, Martin Luther, Jr., xv Klein,Calvin,131,176,178 Kline, Alice, 171 Klite, Paul, 194 Kneen, Brewster, 174 Korea, North, 23, 115 Kubler-Ross, Elisabeth, 4 Kuhn, Thomas, 204 "ladder of fact," 187-188 Lamott, Anne, 4-5 Lapham, Lewis, 119 Lappd, Frances M., 172 laugh tracks, 37-38, 39 Lefebvre, Henri, sixty three Lefties, 118-121 legislation, 189 leisure time, one hundred and five Lenin,V.I.,103 Leontiev, Wassily, 204 Lettrist International, 99, 103 leverage points, 130-131 "libido of the ugly," 7 Life on the Screen (Turkle), 44, 45 Lincoln, Abraham, 68 Linklater, Richard, 102 Lipstick Traces (Marcus), a hundred litigation, 189, 193-197 "livability index," 17 Living Green, 171 logging market, 30-31, 153-154 logic freaks, 116 logos, company, 20-2 1 , 26, 38, 72, one 3 1 , 149, 167 Los Angeles, Calif., 103 Los Angeles Times, 34 Lowary, Robert L., 33 Lowery, Donald, 32 Loy, David, 157 Lungren, Dan, 161 lying, 143 Index 243 McDonald's, 26, 78, 79, 132, 133, 135, 150-153,174,175 McDonald's Student Center, 70 McLuhan, Marshall, xix, 102, 123, 149 macromemes, 124 Magna Carta, 185 "Malaise Generation," 114 "male gaze," seventy six Manchurian Candidate, The, 40-41 Mandela, Nelson, two one one Mander, Jerry, fifteen manic-depressive ailment, nine Marcus, Greil, 100, 104, 108 internet marketing: evolution of, 164 see also demarketing Marquette University, 34 Marshall, Thurgood, one hundred sixty Maslow, Abraham, 106 Massachusetts Bay Company, sixty six Maxwell House coffee, 172, 174 "mayhem check," 194 Meadows, Donella, 130, 131 which means, xi media, xi.xvii, 24, 185-199 agenda of, seventeen censorship and, 119 corporate advertisers' command of, 33-35 outcomes of violence in, 12, 188 "ladder of reality" and, 187-188 newness of, twelve possession of, 25, 186-187 refraining discussion in, 150-153 wrestle towards professional command of, 190-199 ubiquity of, 186 see also tv Media Carta, 124, 189-190, 192, 198-199 Media Foundation, see Adbusters Media Foundation meditation, 106 memes, 1 75, 1 9 one , 204, 208, 2 one one definition of, 123 geopolitical warfare more than, 123-127 meta-, 124, 185 Mencken, H. L., 7 psychological pollution, see ecology of intellect metamemes, 124, 185 Michigan, a hundred and sixty Microsoft, 193 Milan, 213 Milosz, Czeslaw, ninety nine "mindbombs," 133 "moments of truth of the matter," xiv-xv Monsanto, 70, 79, 132, 158 temper ailments, 10, 12, one 15 prompted by detachment from character, 3-7 Moore, Art, 32 Moore, Marianne, 14-15 Morain Valley Community College, 70 "ethical functions," six Morgan, J. P., 67 Mormon Church, 171 Mother Jones, 118 videos, solution placement in, 38-39 MTV, 15-17,25 MUDs (Multiple-User Domains), 44, 45, 46 Multinational Agreement on Investment (MAI), 70-71 Multinational Monitor, 118 a number of chemical sensitivity, 9 Murdoch, Rupert, 25, 186 "Mystical Forests," 30-3 one Nader's Raiders, 119 Nation, 118 National Film Board, sixteen National Institute of Mental Health, 10 National Lawyers Guild, 161 National Organization for Women, 161 nature, detachment from, 3-7 NBC, 32,35,132,196 Nebraska, 94-95 negamarketing, 164 neoclassical trance, breaking of, 204-209 Nepal Television, twenty five Nescafe, 172 Net, see Internet Netheads, forty six New Deal, sixty nine News Corporation, 186, 193 NewsHour, 34 newspapers, twenty five 244 Index New York, N.Y. , 52,160,167 New York (state), 160, 163 New Yorker, 34 New York Observer, nine New York Stock Exchange (NYSE), 93 New York Times, 23, 34 Niedzviecki, Hal, 114 Nike,39,101,149 1984 (Orwell), 198 Nobel Prizewinners, 201 sounds, 13-15, sixteen North Korea, 23, a hundred and fifteen North River Sugar Refining Corporation, a hundred and sixty nostalgia, 59 Notre Dame, 103 NYSE (New York Stock Exchange), ninety three being overweight, 12,79 "Obsession Fetish," 31, 177 obsessive/compulsive ailment, 9 Oh, What a Blow That Phantom Gave Me!



102 oppositional, xvii Culture Jammer's Campaign Head- quarters, three one tradition jamming: assertiveness schooling workshop for, 145-155 as direct action, 129-136 as ethical crucial, xv dwelling in the instant and, 106 manifesto of, 128 overviews of, xvi-xvii, one 1 1-1 thirteen practitioners of, xi-xii, 111-112 in groundbreaking continuum, ninety nine social potential of, 135-136 as stopping the flow of spectacle, 107 "lifestyle of simulation," 46 Culture Trust, one 14 "slice," 175 cyberfeminists, 117 cyberjamming, 132-133 cyberspace, see Internet cynicism, xv-xvi, 25, 141, 143,211 Dadaists, 99,100,102 Daly, Herman, 89, 206 Debord, Guy: on revolution, xvi suicide of, 102, one hundred and five writings of, 102-103, 104, 106, 214 Declaration of Independence, sixty six Declaration of the Rights of Man and of the Citizen, 186 demarketing, 124, 149-150, 164, 165-183 description of, 166-167 detourningmd, 168 uncooling and, 169-183 democracy, 185, 188 "democracy of fake desire," 104 260 Index Denver, Colo., 194 Denver, John, 34 "depatterning" experiments, 19 melancholy, 9, 10 derivatives, 93 derive, 102-103 detournement, 108, 146,214 definition of, xvii, 103 demarketing and, 168 studying to, 147-148 subvertising as, 131-132 Diagnostic and Statistical Manual of Mental Disorders (DSM IV), six Diana, Princess, 39-40 Diesel jeans, 23 Diet for a Small Planet (Lappe) ,172 direct motion, 129-136 obtaining leverage points for, 130-131 pincer tactic for, 134-136 subvertising as, 131-132 tv and, 133-134 disinformation, 24 Disney, 186, 193 dissociative ailments, forty four distancing, 172-174 Dominguez, Joe, 169 doomsday meme, 124 Doordarshan, 25 Douglas,WilliamO.,68 Dow Jones Industrial Average, 93-94 downshifters, 53, 169-172 Dunn, Seth, 179 Dylan, Bob, 102 Earth summits, 116 Eastern Europe, 90-92 feeding on issues, seventy three ecocide, xiv ecofeminists, 117 ecological economics, 86-90, 202-203 Ecology of Commerce, The (Hawken), 154 ecology of mind, 9-27 promotion and, 18-21 environmental movement of the mind and, 26-27 erosion of empathy and, 22-23 information overload and, 23-24 infotoxins and, 24-25 jolts and, 15-17,22 media-induced shock and, 17-18 psychological environment and, 1 3 noise and, 13-15, 16 psychological conditions and, 9-10 quantifying outcomes of mental air pollution on, 16-17 unreality and, 21-22 economics, see world-wide financial state "eco-rage," 141 eco taxes, 181 training, 189 Eisner, Michael, a hundred and forty electricity meters, one hundred thirty Elgin, Duane, 169 "emoticons," 46 empathy, erosion of, 22-23 Enrages, 213 environmental issues, xiv, one 3, 26, 82, 203 teachers and, 115-1 16 ecological economics and, 86-90 Nobel Prizewinners' warning about, 201 radical solutions necessary for, 112 environmental foyer, 153 environmental movement, xi for psychological pollution, 26-27 E.R., 169 Ernst and Young, 93 Esquire, 44 Estonia, 33 EX, 38 European Round Table of Industrialists (ERT), 70 Evans, Ga., 70 excellence, 113 unique dancers, 75-76 expansionist economics, 86-88, 94, 202-203 Extra, 118 Exxon, 158 Exxon Valdez, 88-89, 203 Fashion File, 178 vogue market, xi Adbusters critique of, three 1 uncoolingof, 131, 175-179 Index 241 quickly foods, 78, 79, 131, 133, 150-152 uncoolingof, 172-175 faxes, 147 Federal Communications Commission (FCC), 187, 189, 193, 194 Federal Reserve, 94 Feldstein, Martin, 209 feminism, xi, 1 17-1 18 struggle-or- flight reaction, fifteen movie commune, 29 Finch, Peter, 141 First Amendment, 194, 196-197 "flaming," forty four foodstuff, 78-80 chemical additives in, 13, 78-79 cigarette firm possession of, 151 see also rapid food "Forests Forever," 30-31 Four Arguments for the Elimination of Television (Mander), fifteen Fox Tv, 70 "framing," 44-45 France, xvi, 102,186,213 Frank, Tom, 114 totally free speech, 68, 185-186, 187, 194-196 Freud,Sigmund,212 Gablik,Suzi,117 Galbraith,J.K.,213 Gandhi, M. K., xv Gap (shop), 102 Garfield, Bob, 22, 176 GDP (Gross Domestic Product), 88-90, 91, 112,203 General Electric, 158, 186 Genuine Progress Indicator (GPI), 90 Germany, 89, ninety Gibson, William, 24 Ginsberg, Allen, 118 Gitter, Richard, 32 global financial state, 71, 85-96 as doomsday meme, 124 expansionist vs.



6-7 Adbusters, 31, 117, 119 Adbusters Media Foundational CBCsuedby, 194-196 journal and web site of, three one tv campaigns of, 31-33, 56, 58, 62,95, 126, 142, 170, 177, 193,206,207 web-site of, 132 A.d.i.d.a. s (All Day I Dream About Suicide), one fifteen advertisers, media energy of, 33-35 advertising and marketing, 18-21, 22-23, 24, one 19, 166, 167, one hundred seventy five subvertising and, 131-132, 133-134 television prices for, 184 Advertising Age, 22, 176 "advertrocities," 22-23 Alabama, 155, 160-161 Albania, 90-92, 94 alcoholism, 9, ten Allen, Woody, 22, fifty two Alternative Economics Committee, 208 ambient sound, 13-14 America™, 146,215 interesting and, 113-114 company handle of, xii-xiii worldwide impact of, xiv uncooling of, xvi-xvii unofficial heritage of, 65-71 American Association of Advertising Agencies (AAAA), 187 American Convention on Human Rights, 186 American Dream, conclude of, 59-63 American Medical Association ( AMA), 188 America's Funniest Home Videos, 37 Amusing Ourselves to Death (Postman), 24 "Anarchy in the U.K.," 100 anger, xv, 12, 139 "anti-language," two 1 antitrust legislation and lawsuits, 67, 193 stress, nine Apple, 102 Areata, Calif., 161 Archer Daniels Midland, 34, 172 Asian "tiger" economies, ninety four Asphalt Nation (Holtz), eighty two Australia, 20,21 authenticity, "kidnapping" of, 101 automobile field, 82-83 "Autosaurus" television campaign, 31, 126 Ayres, Robert, 88 Babette's Feast, 79-80 "bads," 89 Baffler, 114 bank charters, sixty seven banking institutions, disputes with, 148 Banks, Ferdinand, 90 Barings Bank, ninety three Barnes & Noble, 34 "batwing condition," 75 Baudrillard, Jean, forty Beatles, a hundred and one Beattie, Ann, 44-45 Beatty, Jennifer, 70 "gorgeous acts," 6-7 Before Sunrise, 102 Bellow, Saul, 10-11 Benetton, 22-23, 26 Bentley, David, 20 238 Index Berisha, Sali, ninety two Bertelsmann, 186 Bestfoods, twenty Beverly Hills Bar Association, 197 bicycles, bicycle lanes, 179, 180 Big Enemies, a hundred and five Bill of Rights, sixty eight bioeconomics, 86-90, 202-203 Bird by Bird (Lamott), 4-5 Black, Conrad, twenty five Black Friday, 94 Black Monday, 93, ninety four "black shakes," 24 Blanton, Brad, 143 physique graphic, 12, 73-74, seventy five Boeing, 79 Bonn, 213 Borderline Personality Disorder, nine boredom, 105 Boston, Mass., 193 Boston Tea Party, sixty six bovine development hormone, 70 boycotts, 158, 163 Bradbury, Ray, 169 brain, 1 16 brainwashing, 19 Brando, Marlon, 139 Brave New World (Huxley), 197-198 "breaking the previous syntax," 107 Brennan, William J., one hundred sixty British Columbia, 30-3 1 British East India Company, 66 British Petroleum, 179 Brown, Willie, 179 Buddhism, 11, 106, 107, 108, 143, 157, 191 Bulgaria, 90 bulimia, 73 Bunkyo University, 157 "Buy Nothing Day," 32, 33, 62, 95, one 32, a hundred and seventy Byrne, David, 52 CAA (Canadian Advertising Association), 187 California, 4-6, 161 Calvin Klein, 23, 131, 175-179 Cameron, Ewen, 19 Cameron, Mike, 70 Canada, 25, 75,92,119,178 Canadian Advertising Association (CAA), 187 Canadian Broadcasting Corporation (CBC), 29, 31, 32, 194-196 Canadian Radio-Television and Telecommunications Commission (CRTC), 30, 187,193, 194 capitalism, purchaser, see consumer capitalism Cargill, 172 Carnegie Mellon University, forty six Carpenter, Edmund, forty five cars, 80-83,131,133 uncoolingof, 179-181 Carson, Rachel, 26 "cashing out," 169 Catholic Church, 103 CBC (Canadian Broadcasting Corporation), 29, 31, 32, 194-196 CBS, 32,33,35,196 censorship, one 19 Center for Psychology and Social Change, six Central Intelligence Agency (CIA), 19 CFAX, 190-191 channel-surfers, 15 chat groups, on Internet, 43-44 Chicago, University of, 209 children, television's outcomes on, 3-4, 12 China, 94, 115, 192,211 Christianity, 212 Christie, Linford, 20 Chronic Fatigue Syndrome, 9 Chrysler, 35 cigarette corporations, 119, 131, 151, 160-161 uncoolingof, 13, 125-127 citizens' teams, 134-135 civil disobedience, xv civil legal rights motion, xi, 155, 21 1 Civil War, U.S., 67-68, sixty nine Clinton, Bill, 192 Clockwork Orange, A, one 1-12 CNBC, 188 CNN, 32, 95, 133,178,186 Index 239 Cobain, Kurt, 52 Cobb, John, 89 Coca-Cola, 21, 25, 39, 70, 79, 174 "Coke Day," 70 Coleman, Ronald, 89 faculty pupil apathy, one 15 "commodity sign value," forty communism, one hundred forty Condon, Richard, forty confronting corporations, 149-150 Congress, U.S., 159 Constitution, U.S., 68, 161 shopper capitalism, xvi, 106, 140 cartoon about, 36 as cult, 51-57 diminished anticipations and, 51-52 taste fading from, 212 programming of individuals in, 37-41 uncoolingof, 169-172 unethical mother nature of, xv amazing, 38,63, 106,212,215 corporate manufacture of, xiii cynicism and, xv-xvi definitions of, one 13-1 fourteen as global phenomenon, xiv see also uncooling corporate trusts, sixty nine businesses, 73-83 evolution of, 66-71 grounding of, 157-163 lawful "personhood" of, 68-69, 124, 157, 161 legal duty of, 158-160 political and cultural ability of, xii-xiii, xvii, 67-7 1,145 revoking charters of, 160-163, 162 seizing regulate from, 145-155 social contract among buyers and, 76-78 "corrections," in stock market, ninety three cortex of brain, 116 Cosio d'Arroscia, one hundred Costanza, Robert, 206 Council for Tobacco Research, a hundred and sixty criminal offense charges, sixty CRTC (Canadian Radio-Television Commission), 30, 187, 193, 194 Cruise, Tom, 38 Crystal Cruises, 34 culthood, consumer capitalism and, 51-57 culture: company handle of, xiii, xvii excellence and, 113 world wide homogenization of, 25-26 lateral vs.



186 phone firms, 147 telephone solicitation, 147-148 Teletubbies, sixteen television, xi, xii, xiii, xv, 7, 14, 25, 29-35, 102,112,131,141-143,187,192 Adbusters abstinence marketing campaign for, 31-32,56, 193 habit to, 189 marketing on, 19 promotion prices for, 184 volume of violence on, 194 human body impression and self-esteem and, one 2 corporate advertisers' manage of, 33-35 directing rage at, a hundred and forty jamming on, 133-134 jolts on, 15-16, 17 chortle tracks on, 37-38, 39 truth displaced by, one 1-12 authentic-environment crime and, 188 shock induced on, 17-18 "uncommercials" blocked from, 29-33 voter apathy and, twelve withdrawal from, 3-4 television licenses, 193-194 Thailand, 25 Thoreau, Henry David, xv Tiananmen Square, 211 Tightwad Gazette, 171 Time Warner, 186, 193 tinnitus, 14 Tobacco Institute, 160 Tokyo, 118-1 19, 157 tourists, "framing" by, 44-45 Toys "R" Us, 70 "transformative" Internet sites, forty four Tristar Pictures, 39 real price tag, 124, 180-181 Truman Show, The, 107-108 trusts, company, 69 Truth and Economics (Banks), 90 Turkle, Sherry, 44, 45, 46 "TVTurnoffWeek,"31-32, 56, 193 Two-Minute Media Revolution, petition for, 195 UCLA, seventy nine uncommercials, 133-134 uncooling, 172-183 of America™, xvi-xvii of vehicles, 179-181 of cigarette businesses, 13, 125-127 of consumption, 169-172 of trend business, 131, 175-179 of rapidly food items, 172-175 of spectacle, 181-183 Union Carbide, 158 United Nations, 188 Universal Declaration of Human Rights, 186,196,199 Unocal Corporation, 161 unreality, 21-22 holidays, 104 Vacco, Dennis, a hundred and sixty Vaneigem, Raul, 104 Viacom, 186 Victoria, 190-191,206 Victoria, University of, 206-209 VideoCarte, 21 video clip-editing know-how, 16 Vietnam War, 139,208 violence, on television, 12, 15, 17,23 "violin deformity," 75 virtual protests and sit-ins, 132-133 "voluntary simplicity," one sixty nine volunteer function, 89 voter apathy, tv and, 12 i Index 247 Wall Street Journal, 32 Warning to Humanity, 201 Watts riot, 103 "Web Central" (Weldon), 46 Weldon, Fay, forty six Western Canada Wilderness Committee, 153 WHDH-Tv, 193 White, Byron R., 160 white sound, fourteen Whitman, Walt, 45 Windolf, Jim, 9 women of all ages, human body picture and, 75-76 women's rights, 155 World Academy of Science, 87 World Bank, 70, 85,87 World Court, 131,196 World Health Organization (WHO), thirteen World Trade Organization (WTO), 70, 85 World War II, sixty five World War III, 123-124, 149 WorldWatch Institute, 179 Wynn, William, 160-161 Your Money or Your Life (Robin and Dominguez), 169 Z, 118 Zen Buddhism, 106, 107 About the Author I was born in Tallinn, Estonia, for the duration of the center of World War II, and spent my childhood decades in a German displaced individuals tamp.