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23 Gulf War, 89 Hang Seng Index, ninety three Haraway, Donna, 117 Harper's, one 19 Harvard University, 6, 209 Hasselhoff, David, 140 Hawke, Ethan, 102 Hawken, Paul, 154, 206 Hawkins, Libby, 32 Headline News, 95, 133 Heilbroner, Robert, 206 Henry V(Shakespeare), a hundred thirty five High Horse Riderless (Rolt), 105-106 Hits FM, twenty five Hoffman, Abbie, 117 holidays, 55,181-182 Hong Kong, 93, 192 Hudson's Bay Company, sixty six Humboldt's Gift (Bellow), 10-1 one "hungry ghosts," 143 Huxley, Aldous, xiii, xv, 143, 192, 197-198 IBM, 113 revenue gap, 114 Independence Day, 38 242 Index Index of Sustainable Economic Welfare (ISEW), 89-90, ninety one India, 25 individualism, sixty five Indonesia, 92, 115 industrial pincers, 134-136 info overload, 23 infotoxins, 24-25 instincts, honoring of, xv "built-in spectacle," 214 International Chamber of Commerce, 70 Internationale Situationniste, 103, 121 International Monetary Fund (IMF), 70, 85 Internet, 7, 34,102,190 chat groups on, 43-44 cyberjamming on, 132-133 social and psychological effects of, 43-46 as unreality, 21-22 Inuit, 7 investment decision resources, 92-93 Invisible Giant (Kneen), 174 Irving, John, 46-47 ISEW (Index of Sustainable Economic Welfare), 89-90, ninety one Italy, 100 Jackson, Andrew, 67 Japan, xiv, 94, 106, 118-119 Jerry Maguire, 39 Jesus, 119 Jiang Zemin, 192 John, Elton, 39 jolts, 15-17,22 definition and outcomes of, 15, 16-17 on tv, 15-16, 17 Jonesboro,Ark.,188, 189 Journal of the International Society for Ecological Economics, 88 "joy-to-things ratio," 169 junk meals, see quickly meals Justice Department, U.S., 176 Kael, Pauline, forty Kamakura, 106 Kant, Immanuel, six Kathmandu, 25 Kay, Jane Holtz, eighty two Kennedy, Peter, 208-209 Kerouac, Jack, 102 Kidder Peabody, 93 "kidnapping," of authenticity, one hundred and one King, Martin Luther, Jr., xv Klein,Calvin,131,176,178 Kline, Alice, 171 Klite, Paul, 194 Kneen, Brewster, 174 Korea, North, 23, a hundred and fifteen Kubler-Ross, Elisabeth, 4 Kuhn, Thomas, 204 "ladder of truth," 187-188 Lamott, Anne, 4-5 Lapham, Lewis, 119 Lappd, Frances M., 172 laugh tracks, 37-38, 39 Lefebvre, Henri, sixty three Lefties, 118-121 laws, 189 leisure time, one zero five Lenin,V.I.,103 Leontiev, Wassily, 204 Lettrist International, 99, 103 leverage details, 130-131 "libido of the unappealing," 7 Life on the Screen (Turkle), 44, forty five Lincoln, Abraham, 68 Linklater, Richard, 102 Lipstick Traces (Marcus), 100 litigation, 189, 193-197 "livability index," seventeen Living Green, 171 logging sector, 30-31, 153-154 logic freaks, 116 logos, corporate, 20-2 1 , 26, 38, 72, one 3 1 , 149, 167 Los Angeles, Calif., 103 Los Angeles Times, 34 Lowary, Robert L., 33 Lowery, Donald, 32 Loy, David, 157 Lungren, Dan, 161 lying, 143 Index 243 McDonald's, 26, 78, 79, 132, 133, 135, 150-153,174,175 McDonald's Student Center, 70 McLuhan, Marshall, xix, 102, 123, 149 macromemes, 124 Magna Carta, 185 "Malaise Generation," 114 "male gaze," seventy six Manchurian Candidate, The, 40-41 Mandela, Nelson, 2 one one Mander, Jerry, fifteen manic-depressive dysfunction, 9 Marcus, Greil, 100, 104, 108 marketing and advertising: evolution of, 164 see also demarketing Marquette University, 34 Marshall, Thurgood, 160 Maslow, Abraham, 106 Massachusetts Bay Company, 66 Maxwell House coffee, 172, 174 "mayhem exam," 194 Meadows, Donella, 130, 131 meaning, xi media, xi.xvii, 24, 185-199 agenda of, seventeen censorship and, 119 corporate advertisers' control of, 33-35 consequences of violence in, 12, 188 "ladder of reality" and, 187-188 newness of, twelve possession of, 25, 186-187 refraining debate in, 150-153 wrestle against industrial command of, 190-199 ubiquity of, 186 see also television Media Carta, 124, 189-190, 192, 198-199 Media Foundation, see Adbusters Media Foundation meditation, 106 memes, 1 75, one 9 one , 204, 208, two 1 one definition of, 123 geopolitical warfare more than, 123-127 meta-, 124, 185 Mencken, H. L., 7 mental pollution, see ecology of head metamemes, 124, 185 Michigan, 160 Microsoft, 193 Milan, 213 Milosz, Czeslaw, 99 "mindbombs," 133 "times of truth of the matter," xiv-xv Monsanto, 70, 79, 132, 158 temper disorders, 10, 12, one fifteen brought on by detachment from character, 3-7 Moore, Art, 32 Moore, Marianne, 14-15 Morain Valley Community College, 70 "ethical functions," 6 Morgan, J. P., sixty seven Mormon Church, 171 Mother Jones, 118 films, products placement in, 38-39 MTV, 15-17,25 MUDs (Multiple-User Domains), 44, 45, 46 Multinational Agreement on Investment (MAI), 70-71 Multinational Monitor, 118 multiple chemical sensitivity, 9 Murdoch, Rupert, 25, 186 "Mystical Forests," 30-3 1 Nader's Raiders, 119 Nation, 118 National Film Board, sixteen National Institute of Mental Health, ten National Lawyers Guild, 161 National Organization for Women, 161 nature, detachment from, 3-7 NBC, 32,35,132,196 Nebraska, 94-95 negamarketing, 164 neoclassical trance, breaking of, 204-209 Nepal Television, 25 Nescafe, 172 Net, see Internet Netheads, forty six New Deal, 69 News Corporation, 186, 193 NewsHour, 34 newspapers, twenty five 244 Index New York, N.Y. , 52,160,167 New York (condition), 160, 163 New Yorker, 34 New York Observer, 9 New York Stock Exchange (NYSE), 93 New York Times, 23, 34 Niedzviecki, Hal, 114 Nike,39,101,149 1984 (Orwell), 198 Nobel Prizewinners, 201 sounds, 13-15, 16 North Korea, 23, a hundred and fifteen North River Sugar Refining Corporation, 160 nostalgia, 59 Notre Dame, 103 NYSE (New York Stock Exchange), ninety three being overweight, 12,79 "Obsession Fetish," 31, 177 obsessive/compulsive ailment, nine Oh, What a Blow That Phantom Gave Me!



102 oppositional, xvii Culture Jammer's Campaign Head- quarters, three 1 society jamming: assertiveness coaching workshop for, 145-155 as immediate action, 129-136 as moral vital, xv dwelling in the minute and, 106 manifesto of, 128 overviews of, xvi-xvii, 1 one 1-1 thirteen practitioners of, xi-xii, 111-112 in revolutionary continuum, 99 social probable of, 135-136 as halting the circulation of spectacle, 107 "culture of simulation," 46 Culture Trust, one fourteen "minimize," 175 cyberfeminists, 117 cyberjamming, 132-133 cyberspace, see Internet cynicism, xv-xvi, 25, 141, 143,211 Dadaists, 99,100,102 Daly, Herman, 89, 206 Debord, Guy: on revolution, xvi suicide of, 102, a hundred and five writings of, 102-103, 104, 106, 214 Declaration of Independence, 66 Declaration of the Rights of Man and of the Citizen, 186 demarketing, 124, 149-150, 164, 165-183 description of, 166-167 detourningmd, 168 uncooling and, 169-183 democracy, 185, 188 "democracy of phony motivation," 104 260 Index Denver, Colo., 194 Denver, John, 34 "depatterning" experiments, 19 depression, 9, ten derivatives, ninety three derive, 102-103 detournement, 108, 146,214 definition of, xvii, 103 demarketing and, 168 discovering to, 147-148 subvertising as, 131-132 Diagnostic and Statistical Manual of Mental Disorders (DSM IV), six Diana, Princess, 39-40 Diesel jeans, 23 Diet for a Small Planet (Lappe) ,172 direct motion, 129-136 locating leverage details for, 130-131 pincer technique for, 134-136 subvertising as, 131-132 television and, 133-134 disinformation, 24 Disney, 186, 193 dissociative conditions, forty four distancing, 172-174 Dominguez, Joe, 169 doomsday meme, 124 Doordarshan, 25 Douglas,WilliamO.,68 Dow Jones Industrial Average, 93-94 downshifters, 53, 169-172 Dunn, Seth, 179 Dylan, Bob, 102 Earth summits, 116 Eastern Europe, 90-92 feeding on disorders, 73 ecocide, xiv ecofeminists, 117 ecological economics, 86-90, 202-203 Ecology of Commerce, The (Hawken), 154 ecology of head, 9-27 advertising and, 18-21 environmental movement of the mind and, 26-27 erosion of empathy and, 22-23 data overload and, 23-24 infotoxins and, 24-25 jolts and, 15-17,22 media-induced shock and, 17-18 psychological surroundings and, one 3 sound and, 13-15, sixteen psychological conditions and, 9-10 quantifying effects of psychological air pollution on, 16-17 unreality and, 21-22 economics, see global financial state "eco-rage," 141 eco taxes, 181 education and learning, 189 Eisner, Michael, a hundred and forty electricity meters, one hundred thirty Elgin, Duane, 169 "emoticons," forty six empathy, erosion of, 22-23 Enrages, 213 environmental difficulties, xiv, one 3, 26, 82, 203 teachers and, 115-1 16 ecological economics and, 86-90 Nobel Prizewinners' warning about, 201 radical methods wanted for, 112 environmental foyer, 153 environmental movement, xi for psychological pollution, 26-27 E.R., 169 Ernst and Young, ninety three Esquire, forty four Estonia, 33 EX, 38 European Round Table of Industrialists (ERT), 70 Evans, Ga., 70 excellence, 113 exotic dancers, 75-76 expansionist economics, 86-88, 94, 202-203 Extra, 118 Exxon, 158 Exxon Valdez, 88-89, 203 Fashion File, 178 trend business, xi Adbusters critique of, 3 1 uncoolingof, 131, 175-179 Index 241 quick food items, 78, 79, 131, 133, 150-152 uncoolingof, 172-175 faxes, 147 Federal Communications Commission (FCC), 187, 189, 193, 194 Federal Reserve, 94 Feldstein, Martin, 209 feminism, xi, 1 17-1 eighteen combat-or- flight response, 15 film commune, 29 Finch, Peter, 141 First Amendment, 194, 196-197 "flaming," 44 foods, 78-80 chemical additives in, 13, 78-79 cigarette company ownership of, 151 see also speedy food stuff "Forests Forever," 30-31 Four Arguments for the Elimination of Television (Mander), fifteen Fox Tv, 70 "framing," 44-45 France, xvi, 102,186,213 Frank, Tom, 114 cost-free speech, 68, 185-186, 187, 194-196 Freud,Sigmund,212 Gablik,Suzi,117 Galbraith,J.K.,213 Gandhi, M. K., xv Gap (shop), 102 Garfield, Bob, 22, 176 GDP (Gross Domestic Product), 88-90, 91, 112,203 General Electric, 158, 186 Genuine Progress Indicator (GPI), 90 Germany, 89, 90 Gibson, William, 24 Ginsberg, Allen, 118 Gitter, Richard, 32 worldwide economy, 71, 85-96 as doomsday meme, 124 expansionist vs.



6-7 Adbusters, 31, 117, 119 Adbusters Media Foundational CBCsuedby, 194-196 magazine and internet site of, three one tv campaigns of, 31-33, 56, 58, 62,95, 126, 142, 170, 177, 193,206,207 internet site of, 132 A.d.i.d.a. s (All Day I Dream About Suicide), 1 fifteen advertisers, media ability of, 33-35 promoting, 18-21, 22-23, 24, one 19, 166, 167, 175 subvertising and, 131-132, 133-134 tv fees for, 184 Advertising Age, 22, 176 "advertrocities," 22-23 Alabama, 155, 160-161 Albania, 90-92, 94 alcoholism, 9, 10 Allen, Woody, 22, fifty two Alternative Economics Committee, 208 ambient noise, 13-14 America™, 146,215 great and, 113-114 corporate handle of, xii-xiii international influence of, xiv uncooling of, xvi-xvii unofficial heritage of, 65-71 American Association of Advertising Agencies (AAAA), 187 American Convention on Human Rights, 186 American Dream, end of, 59-63 American Medical Association ( AMA), 188 America's Funniest Home Videos, 37 Amusing Ourselves to Death (Postman), 24 "Anarchy in the U.K.," a hundred anger, xv, 12, 139 "anti-language," 2 1 antitrust legislation and lawsuits, 67, 193 nervousness, nine Apple, 102 Areata, Calif., 161 Archer Daniels Midland, 34, 172 Asian "tiger" economies, 94 Asphalt Nation (Holtz), 82 Australia, 20,21 authenticity, "kidnapping" of, 101 car market, 82-83 "Autosaurus" television campaign, 31, 126 Ayres, Robert, 88 Babette's Feast, 79-80 "bads," 89 Baffler, 114 lender charters, sixty seven banking companies, disputes with, 148 Banks, Ferdinand, ninety Barings Bank, ninety three Barnes & Noble, 34 "batwing ailment," 75 Baudrillard, Jean, 40 Beatles, a hundred and one Beattie, Ann, 44-45 Beatty, Jennifer, 70 "beautiful acts," 6-7 Before Sunrise, 102 Bellow, Saul, 10-11 Benetton, 22-23, 26 Bentley, David, twenty 238 Index Berisha, Sali, ninety two Bertelsmann, 186 Bestfoods, 20 Beverly Hills Bar Association, 197 bicycles, bicycle lanes, 179, 180 Big Enemies, one hundred and five Bill of Rights, sixty eight bioeconomics, 86-90, 202-203 Bird by Bird (Lamott), 4-5 Black, Conrad, twenty five Black Friday, 94 Black Monday, 93, ninety four "black shakes," 24 Blanton, Brad, 143 physique picture, 12, 73-74, seventy five Boeing, 79 Bonn, 213 Borderline Personality Disorder, nine boredom, a hundred and five Boston, Mass., 193 Boston Tea Party, 66 bovine progress hormone, 70 boycotts, 158, 163 Bradbury, Ray, 169 mind, one 16 brainwashing, 19 Brando, Marlon, 139 Brave New World (Huxley), 197-198 "breaking the old syntax," 107 Brennan, William J., 160 British Columbia, 30-3 1 British East India Company, 66 British Petroleum, 179 Brown, Willie, 179 Buddhism, 11, 106, 107, 108, 143, 157, 191 Bulgaria, ninety bulimia, seventy three Bunkyo University, 157 "Buy Nothing Day," 32, 33, 62, 95, one 32, one hundred seventy Byrne, David, fifty two CAA (Canadian Advertising Association), 187 California, 4-6, 161 Calvin Klein, 23, 131, 175-179 Cameron, Ewen, 19 Cameron, Mike, 70 Canada, 25, 75,92,119,178 Canadian Advertising Association (CAA), 187 Canadian Broadcasting Corporation (CBC), 29, 31, 32, 194-196 Canadian Radio-Television and Telecommunications Commission (CRTC), 30, 187,193, 194 capitalism, shopper, see purchaser capitalism Cargill, 172 Carnegie Mellon University, forty six Carpenter, Edmund, forty five cars, 80-83,131,133 uncoolingof, 179-181 Carson, Rachel, 26 "cashing out," 169 Catholic Church, 103 CBC (Canadian Broadcasting Corporation), 29, 31, 32, 194-196 CBS, 32,33,35,196 censorship, 1 19 Center for Psychology and Social Change, 6 Central Intelligence Agency (CIA), 19 CFAX, 190-191 channel-surfers, 15 chat teams, on Internet, 43-44 Chicago, University of, 209 little ones, television's outcomes on, 3-4, twelve China, 94, 115, 192,211 Christianity, 212 Christie, Linford, twenty Chronic Fatigue Syndrome, 9 Chrysler, 35 cigarette organizations, 119, 131, 151, 160-161 uncoolingof, 13, 125-127 citizens' teams, 134-135 civil disobedience, xv civil legal rights motion, xi, 155, 21 1 Civil War, U.S., 67-68, sixty nine Clinton, Bill, 192 Clockwork Orange, A, 1 1-12 CNBC, 188 CNN, 32, 95, 133,178,186 Index 239 Cobain, Kurt, 52 Cobb, John, 89 Coca-Cola, 21, 25, 39, 70, 79, 174 "Coke Day," 70 Coleman, Ronald, 89 school scholar apathy, one 15 "commodity sign worth," forty communism, one hundred forty Condon, Richard, 40 confronting corporations, 149-150 Congress, U.S., 159 Constitution, U.S., 68, 161 shopper capitalism, xvi, 106, one hundred forty cartoon about, 36 as cult, 51-57 diminished anticipations and, 51-52 flavor fading from, 212 programming of people in, 37-41 uncoolingof, 169-172 unethical nature of, xv cool, 38,63, 106,212,215 corporate manufacture of, xiii cynicism and, xv-xvi definitions of, one 13-1 14 as world wide phenomenon, xiv see also uncooling corporate trusts, 69 corporations, 73-83 evolution of, 66-71 grounding of, 157-163 authorized "personhood" of, 68-69, 124, 157, 161 authorized obligation of, 158-160 political and cultural electrical power of, xii-xiii, xvii, 67-7 1,145 revoking charters of, 160-163, 162 seizing handle from, 145-155 social agreement amongst consumers and, 76-78 "corrections," in inventory market, ninety three cortex of brain, 116 Cosio d'Arroscia, 100 Costanza, Robert, 206 Council for Tobacco Research, 160 criminal offense charges, 60 CRTC (Canadian Radio-Television Commission), 30, 187, 193, 194 Cruise, Tom, 38 Crystal Cruises, 34 culthood, buyer capitalism and, 51-57 lifestyle: company regulate of, xiii, xvii excellence and, 113 world-wide homogenization of, 25-26 lateral vs.



186 telephone corporations, 147 phone solicitation, 147-148 Teletubbies, sixteen tv, xi, xii, xiii, xv, 7, 14, 25, 29-35, 102,112,131,141-143,187,192 Adbusters abstinence marketing campaign for, 31-32,56, 193 addiction to, 189 advertising on, 19 advertising rates for, 184 amount of violence on, 194 system graphic and self-esteem and, one 2 company advertisers' management of, 33-35 directing rage at, 140 jamming on, 133-134 jolts on, 15-16, 17 snicker tracks on, 37-38, 39 reality displaced by, one 1-12 serious-environment crime and, 188 shock induced on, 17-18 "uncommercials" blocked from, 29-33 voter apathy and, 12 withdrawal from, 3-4 tv licenses, 193-194 Thailand, 25 Thoreau, Henry David, xv Tiananmen Square, 211 Tightwad Gazette, 171 Time Warner, 186, 193 tinnitus, 14 Tobacco Institute, 160 Tokyo, 118-1 19, 157 travellers, "framing" by, 44-45 Toys "R" Us, 70 "transformative" Internet web-sites, 44 Tristar Pictures, 39 accurate expense, 124, 180-181 Truman Show, The, 107-108 trusts, corporate, sixty nine Truth and Economics (Banks), ninety Turkle, Sherry, 44, 45, 46 "TVTurnoffWeek,"31-32, 56, 193 Two-Minute Media Revolution, petition for, 195 UCLA, seventy nine uncommercials, 133-134 uncooling, 172-183 of America™, xvi-xvii of vehicles, 179-181 of cigarette companies, 13, 125-127 of intake, 169-172 of vogue marketplace, 131, 175-179 of quick foods, 172-175 of spectacle, 181-183 Union Carbide, 158 United Nations, 188 Universal Declaration of Human Rights, 186,196,199 Unocal Corporation, 161 unreality, 21-22 holidays, 104 Vacco, Dennis, one hundred sixty Vaneigem, Raul, 104 Viacom, 186 Victoria, 190-191,206 Victoria, University of, 206-209 VideoCarte, 21 movie-modifying engineering, sixteen Vietnam War, 139,208 violence, on television, 12, 15, 17,23 "violin deformity," 75 digital protests and sit-ins, 132-133 "voluntary simplicity," 1 69 volunteer work, 89 voter apathy, tv and, 12 i Index 247 Wall Street Journal, 32 Warning to Humanity, 201 Watts riot, 103 "Web Central" (Weldon), forty six Weldon, Fay, forty six Western Canada Wilderness Committee, 153 WHDH-Tv, 193 White, Byron R., one hundred sixty white sounds, fourteen Whitman, Walt, 45 Windolf, Jim, 9 girls, body impression and, 75-76 women's legal rights, one hundred fifty five World Academy of Science, 87 World Bank, 70, 85,87 World Court, 131,196 World Health Organization (WHO), thirteen World Trade Organization (WTO), 70, 85 World War II, 65 World War III, 123-124, 149 WorldWatch Institute, 179 Wynn, William, 160-161 Your Money or Your Life (Robin and Dominguez), 169 Z, 118 Zen Buddhism, 106, 107 About the Author I was born in Tallinn, Estonia, all through the center of World War II, and invested my childhood several years in a German displaced people tamp.