8 Reasons You Need To Stop Stressing About SMS Marketing Companies

Almost everyone has a smart phone of some type currently. While most people use these devices to stay in touch with friends, loved ones, and peers, in the 21st century cellular devices could also be a great platform for businesses which are looking to market their products to customers. SMS, or short message service, is employed by billions of individuals across the globe, meaning SMS marketing can do wonders for getting your company name out and converting more sales. There are actually several factors why SMS marketing holds tremendous value for any business.

In a survey conducted by Single Point, it was shown that SMS open rates are greater than 99%. What's more, 90% of all SMS correspondence is read within three minutes of it being sent. Compare that to email marketing statistics published by Mail Chimp, which show that even in the industries with the highest open rates, less than 50% of e-mails in a marketing campaign were opened by the recipient. This makes marketing through SMS far more effective in relation to actually reaching prospects.

SMS messages are sent very quickly, and get right to the intended recipient. There's absolutely no need for you to concern yourself with spam filters stopping people from getting your messages or not having your e-mails read when folks are not at their work computer. A large amount of people have their smartphones with them during every waking moment, and statistics show that their phone 150 times a day. SMS marketing help the typical smart-phone user checkss you directly connect with prospects through a communication platform that they place high value on.

Metrics show that SMS conversion rates are extremely favourable to businesses when those messages are sent after a relationship has been established. Leads360 published a study that showed that the conversion rate of an SMS sent after contact with a lead was over 110% over the average conversion rate when leads are contacted by other means.

With many traditional forms of advertising, prospects have to send their name, email address, telephone number, and other types of information that will take some time for you to input into forms or mail to your business. Through SMS Marketing, prospects only have to message a code to a particular number and they can opt in and out of text message marketing from your business. There is little personal information necessary to receive marketing updates from a business through SMS.

With SMS marketing, your business is free to send an SMS to an entire number of people, or restrict this marketing to a particular group of people. This sort of flexibility is great for new businesses that can be only looking to target the specific segment, for example customers which have bought a particular type of goods and services. There are actually endless ways to customize the group of folks that you'll be targeting through SMS marketing.

Marketing is an area that is constantly shifting. The top marketing practitioners are the ones that understand how to keep up with these changes and take advantage of the latest techniques, for example SMS, that will make their business well-known amongst the right target audience. SMS marketing can assist any business gain exposure by appealing directly to the proper base of folks to help turn prospects into new customers and drive up overall revenues.